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China (Mianyang) Science and Technology City Builds Its Cultural Image

2018-12-14 00:00
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Exploring its historical and cultural connotation and making good use of the “Cultural Resource Card”

Column opening introduction>>>

Since this year, our city has conscientiously implemented the major decisions and deployments of the central and provincial party committee on propaganda of ideological and cultural work and carried out demonstration and promotion activities by focusing on key tasks, including “promoting the integration and development of traditional and emerging media”, “cultivating and practicing socialist core values”, “maintaining network and information security”, “promoting in-depth cultural projects for the benefit of the people”, “protecting and inheriting excellent traditional culture” and “vigorously cultivating cultural enterprises”. Thus, Mianyang Daily will open a column entitled “Demonstration and Promotion of Ideological and Cultural Work” from now on. Please stay tuned.

(Mianyang News) -- (Jiang Xiaowei, Reporter: Guo Ruoxue) Walking on the streets of Mianyang, inadvertently we will break into the “cultural circle”, and encounter with cinemas, libraries, small theaters, and fashion galleries... Recently, our reporter has learned from the propaganda department of the municipal committee that due to the city's precise efforts in creating the cultural cards of the China Science and Technology City, continuous innovation and further “cultivation” of cultural connotation, the “cultural circle” of the citizens has been continuously enlarged. The collision between conservation and innovation has created more and more wonderful fruits.

Culture is the root and soul of a city. Every city's culture has its own personalized label and different ways of expression. It needs constant activation and refinement to maintain the vitality of a city. In recent years, our city has deeply excavated cultural resources such as historical and traditional culture, national culture, “red culture” and “the third-tier construction” culture, and extracted two main cultures with Mianyang characteristics from our rich human culture, which are Li Bai culture and science and technology culture. Starting from the political height of cultural self-confidence and the responsibility of cultural self-consciousness, we have integrated all kinds of resources, mobilized various forces, constantly enriched its cultural connotation and enhanced the public’s sense of identity.

We have explored a new and live city, to endow the traditional culture with more tension. Our city has organized and implemented the Inheritance and Innovation of Historic Celebrity Culture Project in Mianyang. It incorporates culture into the overall planning of urban construction, culture, education, tourism and other local economic and social development. We have established the coordination group for the inheritance and development of excellent traditional culture and the leading group of Sichuan Historic Celebrity Inheritance and Innovation Project. We have formulated the guiding opinions on the project of inheriting traditional culture and historical celebrities' culture, aiming to push our city's historical celebrities' culture to go out of Sichuan and go for the world.

Just like Mianyang's “cultural ambassador”, Li Bai represents Mianyang's historical accumulation and cultural connotation. Our city focuses on the implementation of six major projects, namely, Li Bai’s cultural protection, inheritance, innovation and development, communication, research and elucidation, education popularization and talent cultivation. With the support of Li Bai Research Center in Mianyang Teachers’ College and Li Bai Cultural Research Association in Sichuan, we have carried out the internationally renowned academic research and exchange activities of Li Bai’s culture and built up a good research environment. In October of this year, the 2018 Sichuan International Cultural Tourism Festival and “Belt and Road” Li Bai Cultural Festival in Jiangyou, jointly sponsored by the Sichuan provincial tourism development committee and the Mianyang municipal People's government was held in Qinglian poetry town in Jiangyou, Mianyang. Taking Li Bai's culture as a link and “the abundance land of Sichuan and Li Bai's hometown” as the theme, the festival presents the overall image of Li Bai’s hometown culture to the international community. It also further enhances the fame and reputation of Mianyang as Li Bai's birthplace and China Science and Technology City. In addition, through the implementation of education popularization project, we have constructed the cultural heritage base. By holding Li Bai’s cultural lectures, Li Bai’s poetry reciting, painting and calligraphy exhibitions, building villages and towns endowed with Li Bai’s culture, melting Li Bai’s culture into the community and other activities, the masses of different levels can benefit from it.

Mianyang, as one of the third-tier construction projects, has followed the historical track, gradually standing in the forefront of comprehensive innovation and reform. What remains unchanged is the foundation of scientific and technological innovation and the soul of “third-tier spirit”. Walking along the Yuejin Road, you can see rows of neat red brick houses like cultural relics, telling the most unforgettable part of the city's history, and sketching out the past and present life of the construction of China Science and Technology City.

Our reporter learned that at present, our city has compiled and completed the Historic Block Conservation Planning of Yuejin Road, Urban Design of Yuejin Road Project, and the Historic and Cultural Block Overall Planning, Construction and Renovation and Landscape Improvement Design Scheme of Yuejin Road. At the same time, we have actively promoted the special planning scheme and the compilation work of Yuewang Tower-Bishui Temple historic and cultural block, and the protection and utilization of Chaoyang industrial cultural heritage, which laid a foundation for shaping the brand image of “cultural Mianyang”. “Later, we will organize a high-level professional culture team, strengthen the overall planning of culture, clarify the direction of cultural strategic development and the orientation of urban cultural construction, and take into account the cultural connotations and cultural expressions of urban landscape”, said the head of the propaganda department of the municipal committee. “Making full use of cultural connotation and creating cultural expressions are full affirmation of the city's own cultural value and firm belief in our own cultural vitality”.

At the same time, Mianyang also excavates the local culture resources such as Li Bai culture, Da Yu culture and Wenchang culture. We take a series of activities as the opportunities to create a multi-cultural exchange platform and shape the brand image of cultural Mianyang, such as the “Belt and Road” Li Bai Cultural Festival, cross-strait Wenchang cultural exchange activities, Yanting's Luozu Worship Ceremony, Baima Cultural Festival in Pingwu, Jushui Spring Bridge Crossing in Anzhou and Beichuan Yu Qiang Cultural Festival, etc.


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